A shoe company is trying to break down gender barriers by offering men a unique way to improve their standing in the shoe market.
The idea is to give men a way to lift their heels and move their toes, using the power of gravity to propel themselves through the shoe.
The heel slide concept is a result of a collaboration between Daedalic, an Australian shoe company, and Australian footwear company Puma.
The idea behind the heel slide is that when a man lifts his heel, the heel slides down and into the toe box, where it is then cushioned by the heel cushioning material.
In the video below, Puma’s founder Mark Gaudry explains the heel-lift concept: ‘Imagine if you had to put your feet together with a giant pair of heels.’
The heel lift concept would involve a man lifting his heel into the heel box, then sliding down and through the heel of the shoe, where he is then supported by the foot padding material.
The video has been viewed more than 2.3 million times.
The company is currently in the process of getting approval from the Australian Federal Government to create a national ‘heelsplash’ law.
Puma’s design concept was first shown at a global shoe show in Japan in 2012, and has since been shown at international footwear exhibitions.
The company recently launched a second video, this time showcasing a new way of wearing Puma shoes.
The new video features a man, wearing a Puma shoe, doing a heel slide.
Heelsplashes are also being explored as a form of female empowerment in the US, including a recent video of actress Gwyneth Paltrow performing the ‘heeled slide’ with a group of female fans.
Puma has created a special ‘heeling slide’ shoe that includes a ‘belly cushioning’ system for men, which helps to help prevent injury in the event of a fall.
The heel slide could also be used to help women gain strength, according to the company.