Fortune is reporting that EA Sports’ vice president for football content will be Steve Madden.
Madden previously held this role at Warner Bros., but was let go in December.
Madden will report to EA Sports VP of Football Content Ryan Fitch, who is responsible for all content and content strategy.
He will be the third EA Sports vice president to be named to the position.
Madden will report directly to Fitch on content strategy and content design.
He has also previously worked as a vice president at Sony Computer Entertainment, where he served as president of creative and production and as president and general manager of the PlayStation division.
Madden joined EA Sports in 2004 as a director of online content for FIFA, and later worked as an executive producer and writer on Madden NFL.
He previously was a producer on Madden, which was released in 2003.
Madden’s new job comes a day after EA announced it was moving forward with a plan to create an online game called “Madden Ultimate Team” and to make a football-focused “soccer mode.”
Madden has been involved in the company’s sports content since 2003, when he joined EA’s entertainment team as director of sports content.