Timberland has unveiled three new footwear, two of which have been worn by President Donald Trump for the past year.
The company announced its first-ever footwear made from 100% recycled timber.
Timberland has been working to recycle the world’s most abundant and expensive forest and turn it into durable footwear, but its latest footwear was the first to use a “heel” made from the “heeled” tree it is saving.
Timbers, a global footwear brand, said the “toe” will be made from tree bark, as well as “heels” made of a blend of recycled and wild materials.
The new shoes are made of natural rubber and “can also be made of the natural materials like tree bark,” said a statement.
“With the help of our partners in Germany, the company has been able to create a new footwear with a more sustainable footprint,” it added.
The footwear was unveiled in Berlin, with the US President’s daughter Ivanka Trump and her husband Jared Kushner wearing Timberlands during a visit to Germany.
“They have shown great leadership and care in their stewardship of the forest, but there is still more to do,” said Timberland’s chief executive officer Tom Gerspach.
“We are not just focusing on the tree, we are also taking a serious look at the environmental impacts that we are creating with our footwear,” he added.
He added that the shoes are available for purchase from the US and the UK.
Trump has said that his presidency has “tremendous environmental benefits” and has signed several executive orders aimed at curbing carbon emissions.
Earlier this month, he signed an executive order that will expedite the processing of US-made timber and other natural materials.
Trump said in a tweet that he had been “honored” by the Timberland partnership.
The “heeling” will not be a luxury item, it will be a necessary necessity for Timberland to make footwear that lasts,” he said.
Timbre boots are the first of the three footwear to use the “timber” from the Timberlands tree, said Timberlands’ CEO Tom Gelsinger.
Tim Timberland said it has been making footwear since the 1930s, but has made shoes in the past “from 100% reclaimed wood.”
In 2013, the footwear company partnered with German timber company MSC to make “hees” for President Donald J. Trump, and said it had been making shoes in Germany for over a decade.
Timbs shoes are also made of materials such as tree bark and the same kind of material used in Timberland shoes, said a spokesperson.
Timbres shoes are priced between $200 and $300, depending on size, he added, but they are made in “the largest, most sustainable and environmentally-friendly factory on the planet”.”
I have to say that we look forward to working with President Trump to make these shoes the world is proud to wear,” said Gersinger.”
The world is looking forward to this partnership, and I can’t wait to see what these boots will look like.