Recode’s Chris Wood is joined by The Verge’s Ben Kuchera and David Auerbach to talk about the new American blue heels and what it means for men’s footwear.
The Verge: You’ve got these two new heels from American blue and these older ones from Adidas.
What are the differences?
Ben Kuchler: These are the same shoes as they were in the 90s, but they have some new elements in them.
I think it’s important to look at these new materials and understand what they’re for, but also understand what it’s for.
David Arubach: I think they are for men who want to look better, to be more masculine, to look more feminine, to feel more like an American gentleman, who want a high-end, modern look.
We were really excited to get this opportunity.
Recode: What do you mean by that?
David Auch: We’ve always looked at the male-specific shoes as more of a look for the male and the female, but the new material feels like it fits them really well, especially when they’re paired with the classic heeler.
Recodes: What’s the process like for designing these new shoes?
David Kuchier: The process is really pretty simple.
We start with the material.
What is the ideal heeler?
What is its best use case?
I think we’ve been able to answer that by looking at men’s shoes in the past and by looking back at the history of the shoe, and how they have evolved.
We have a lot of historical information to work with.
The shoe itself, that’s where the work begins.
It’s about how to create a pair of shoes that fit well, that has great support and that’s not too tight.
David Kuccher: What you do is build that foundation of material.
There are different materials and then there are other materials and finishes.
We’re starting with the materials and we’re trying to build from there.
We want the material to be durable and we want it to be comfortable and we don’t want it not to be.
David: The material you’re using will depend on the size of the individual.
For a smaller shoe, I think you’re looking at a very durable, strong, lightweight material.
David B: I’ve seen that a lot.
The material is going to be a blend of materials.
The heeler itself is going be a very strong, rigid piece of material that is going in very tightly.
That’s going to work well for a small shoe and it will work well when the shoe is a bigger size.
It will work for a larger shoe and a lot more, but we are not making shoes for everybody.
David’s experience in making American blue shoes has taught him a lot about materials and materials and construction.
David is an avid sports shoe collector and is known as a hard worker and a very good shoemaker.
David, thanks for joining us. David.